What's the only free lunch in investing?

Nobel prize winning economist Harry Markowitz famously said, “Diversification is the only free lunch in investing.

What he meant by this was that diversification (example: owning stocks of many different companies in different industries) can be a good way to effectively reduce risk without reducing potential return over time. At Beanstox, we do this by investing for clients using ETFs. For example, the tech sector (technology stocks) was the top performer in 8 of the past 10 calendar years but came in last in 2022, a reminder that last year’s winners may not be next year’s winners. This highlights why investors should consider investing in other categories of stocks including dividend growth, tech, value and international.

Want Diversification Made Easy?  

Beanstox Plus and Premium subscribers get personalized and in most cases diversified Portfolios that are designed to include stocks of many companies and industries by investing in ETFs. You can start your personalized Portfolio with a deposit of $20 or more. You can also automate your investments by setting recurring deposits to help your investments grow over time.

Get Started With Beanstox

Set yourself up for a better future, with the freedom and security that come from having a growing portfolio. Download Beanstox and set up your automated recurring deposits today!

Browse Our Resources

You’ve heard the headlines, Bitcoin is one of the best-performing assets of the decade. But when you try to actually invest? You’re met with crypto wallets, private keys, exchanges, and complicated tax forms. Not exactly beginner friendly. That’s why we created Beanstox Bitcoin — a simpler way to gain exposure to Bitcoin without the hassle.

You’ve heard the headlines, Bitcoin is one of the best-performing assets of the decade. But when you try to actually invest? You’re met with crypto wallets, private keys, exchanges, and complicated tax forms. Not exactly beginner friendly. That’s why we created Beanstox Bitcoin — a simpler way to gain exposure to Bitcoin without the hassle.

You’ve heard the headlines, Bitcoin is one of the best-performing assets of the decade. But when you try to actually invest? You’re met with crypto wallets, private keys, exchanges, and complicated tax forms. Not exactly beginner friendly. That’s why we created Beanstox Bitcoin — a simpler way to gain exposure to Bitcoin without the hassle.

Some people are still guessing which stock might take off next. Others? They’re already investing in 500 of America’s Biggest Companies —automatically.

Some people are still guessing which stock might take off next. Others? They’re already investing in 500 of America’s Biggest Companies —automatically.

Some people are still guessing which stock might take off next. Others? They’re already investing in 500 of America’s Biggest Companies —automatically.

You’ve probably heard someone say, “I really need to start investing,” then… nothing happens.

You’ve probably heard someone say, “I really need to start investing,” then… nothing happens.

You’ve probably heard someone say, “I really need to start investing,” then… nothing happens.

Copyright © 2025 Beanstox. All Rights Reserved

Copyright © 2025 Beanstox. All Rights Reserved

Copyright © 2025 Beanstox. All Rights Reserved