Size Up the Opportunity Like a VC? Here’s the Math

Venture capital investors (VCs) want big opportunities, focused on big Total Addressable Markets (aka “TAM”).

TAM involves multiplying A) the total number of “Potential Customers” in a market, and B) the “Annual Revenue/Customer”, and various competitors often each get only a portion of this total potential annual revenue.

Netflix TAM, for example, can be estimated at $15 billion/year, by multiplying A) 150 million U.S. households, and B) say $100/year average price. That’s a big TAM, now split across several competitors, with some customers paying for multiple services and some having none.

Beanstox TAM is potentially large, we have competition, and we expect to gain a share of the market:

• Target Customer Market: Over 100 million Americans with no investment account.
• Annual Revenue/Customer: Pricing is $60/year (at $5/month) and yes, this may evolve.

In this video Kevin O’Leary, Beanstox Chairman and co-owner, describes Beanstox and the opportunity to join him as an investor in the business:

Get info on investing in the Beanstox business alongside Kevin O’Leary: www.startengine.com/beanstox

We are excited by the Fintech growth opportunities for Beanstox, although also mindful that for every Fintech success story, many others are less successful.

This content was originally published in the Updates feed of the Beanstox crowdfunding campaign on StartEngine.

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